A question on the CAC payback period: How does 183k CAC imply a 20.2 CAC payback? If I understand correctly then the calculation is CAC / (ACV - COGS). Hence, 183k / (77k * 0,64) which would yield 3.7 years or 44 months CAC payback. Where am I missing something?
ACV struck me as crazy high for this vertical - the wonders of vSaaS!
For early stage founders/investors it would be super interesting to learn how ACV has grown over time. Unit economics are not their greatest strength at scale - I bet they required real faith in the plan along the way. Crazy that they pulled it off!
A question on the CAC payback period: How does 183k CAC imply a 20.2 CAC payback? If I understand correctly then the calculation is CAC / (ACV - COGS). Hence, 183k / (77k * 0,64) which would yield 3.7 years or 44 months CAC payback. Where am I missing something?
Great recap!
ACV struck me as crazy high for this vertical - the wonders of vSaaS!
For early stage founders/investors it would be super interesting to learn how ACV has grown over time. Unit economics are not their greatest strength at scale - I bet they required real faith in the plan along the way. Crazy that they pulled it off!
You're right. There is a great article to write on ACV expansion for vertical SaaS. It's in my backlog of ideas! :)
Fascinating overview, thanks for sharing it Alex.
Found particularly interesting how they expanded into adjacent markets.
Thanks man! Can't wait to meet you next time I come to Milan! ;)
Can't wait too!